Heavy Equipment Solutions
Capturing net-new market share for equipment manufacturers.
Whether you’re operating in a direct or channel sales model, Motiv8 has the expertise to navigate a multi-layered equipment manufacturing sales approach and a nested sales funnel to generate predictable revenue.
Deep Expertise in Heavy Equipment Sales Cycles.
Accelerated by modern RevOps intelligence.
Motiv8 has spent almost two decades supporting the marketing and selling efforts of heavy equipment manufacturers. We’ve grown to understand the nuances of the different types of buyers shopping for complex products and the motivations that bring them to a website. We’ve been in the middle of co-op and MDF fund management and leveraging real opportunity to drive channel growth.
Today, we leverage that deep historical knowledge through the Motiv8 RevOps Performance Suite. Our interconnected engines process decades of equipment buyer data, empowering our clients to navigate considered sales, convert more leads, and scale their revenue, all on a pay-for-performance basis.
Tailored Engine Strategies for Every Equipment Sector
We configure Motiv8 programs to fit your complex sales funnels.
We navigate the complexities of direct, channel, and multi-layered sales models across specific heavy equipment verticals. Our platform and advocates adapt to speak the language of your specific market.
Agricultural Equipment
Heavy investments in ag machinery mean longer, considered sales cycles. We deploy Demand and Lead Generation engines that provide the ongoing validation and confidence farming and agribusiness buyers need prior to purchase.
Construction Equipment
Whether selling fleet vehicles or specialized tools, construction deals are complex. Motiv8’s Lead Capture and Discovery engines orchestrate connections between high-intent opportunities and your direct sales reps.
Industrial Equipment
Industrial manufacturing requires precise targeting. Our Buyer Alliance engines navigate multi-layered buying committees, ensuring your equipment’s specific value is clearly communicated to the right decision-makers.
Dealer & Channel Networks
Manufacturers relying on resellers or dealers need to drive channel growth and loyalty. Our Sales Execution and Customer Retention engines act as a powerful bridge between the customer, the dealer, and the manufacturer.
Explore the Engines Powering Heavy Equipment Industry Growth
Dive into the
interconnected engine types of the Motiv8 RevOps Performance Suite to see exactly how we solve specific market challenges in Heavy Equipment.
Words From Our Heavy Equipment Clients
See how we’ve helped equipment manufacturers achieve their revenue goals.
“Having Motiv8 integrated with our marketing campaigns increased the ROI on our ad spend by 2.5x and gave us the insights needed to shift spend to where we got the most value.”
Meghann McNally
Director, Marketing Excellence
AGCO Corporation
“Leveraging the Motiv8 platform increased our captured leads by 3x and with their discovery efforts we were finally able to provide our dealers with actionable sales ready opportunities.”
Kristin Fritts
Vice President, Global Marketing
Woods Equipment
“The Buyer Alliance Engine eliminated the friction that used to kill our pipeline momentum. Securing active commitment from both the buyer and the seller before the sales cycle even begins has dramatically increased our win rates.”
Jon Peterson
Sr Manager, Global Branding & Communication
Grain & Protein Technologies
Ready to Optimize Your Heavy Equipment Revenue Operations?
Connect with our experts to discover how Motiv8 can design a tailored strategy to accelerate your market share growth and drive attributable revenue.